You've already spent so much time and money into your business you haven't gotten your ROI. You've been listening to all the biz gurus out there but you're overwhelmed by all the options, and underwhelmed by your lack of clients.
You tried everything + you're overwhelmed af.
You see your competitiors out there crushing it everyday, but you're not getting any traction. You deserve the success but it's like they all have the secret hack that you never got in on.
Frustrated.. and a little jealous.
Every time you post on your feed or check your story viewers, it's only full of friends and family and gets little to no engagement.
Invisible, like you're talking to a wall.
tell me i'm wrong and you aren't feeling...
If You're Looking To Level Up Your Social Game, You're In The Right Place
The Instagram Profile Primer will make you STAND OUT amongst all the other fitness coaches in the industry and make you the go-to hire.
I'll help you magnetically attract your audience with content that speaks directly to them.
And the best part? You'll get my EXACT content strategy that helps my clients with less than 600 followers get BOOKED OUT with 5k+ months.
It's time to get clear, build authority, and start replacing those crickets in you DMs with dream clients.
Working with Michelle has been a dream! She's organized, punctual, a great communicator and just as excited about my business as I am.
When I first launched online, I immediately joined a group program, hired a business coach AND a branding consultant. I wish I would have met Michelle before making multiple high ticket investments. Her business strategy encompasses all of these things and speaks directly to my ideal client! She understands the health & fitness industry because it is a part of her lifestyle too! She is such an asset and helped me streamline my messaging and has lowered my stress level of launching online. She is a must if you plan on taking your business to the next level.
Ann Marie W.
Michelle is amazing to work with! I felt so comfortable speaking to her and working with her that it made me feel so excited and positive with my new InstagraM!
She is so passionate about helping females with small businesses, this really showed through her work.
I have been struggling with my branding and Michelle really understood the look I was going for and created a beautiful new look and strategy for my brand!
I love to work with enthusiastic people, and she made it so exciting to see my business grow.
Faye M.
Since working with Michelle I have seen an increase in my engagement and growth for my account. When it comes to content creation, she offers the best creative ideas to go for.
Michelle is so sweet to work with- she has gone above, empowers me to reach my goals, and gives me the tools I need to do so!
My confidence in myself and my page has really gone up! It’s like having your own cheerleader encouraging you along the way.
Every time I reach out with questions or needing tips/opinions on my page or ideas she’s more than happy to help and gives constructive feedback that only makes me better.
Rachel R.
Know exactly where to find your leads, how to build connections, and get the secret to my #1 method how to fish your hottest leads out of your current audience.
Connect, converse and convert
The art of storytelling through instagram stories is where the magic happens. It's time to get confident using my systemized methods that easily bring hot leads to your DMs.
easily create compelling Stories that sell
No more second guessing your social media strategy anymore. These content pillars will completely simplify the way you view social media all while attracting dream clients to you.
a strong social media strategy that every health + fitness coach needs
No more taking hours writing out your captions hoping that something will stick. We'll breaking down the art of copy that works to convert, giving you the frameworks to compelling copy.
seamlessly create Caption that easily convert into sales
No more 6+ highlights to make your audience sift through. I walk you through the formula for THE ONLY highlights you'll ever need to direct your customer's journey.
Guide your customer journey from start to finish
Make your profile STAND OUT and easy to find with the exact keywords that your audience needs to organically find you.
️get your Profile SEO optimized to a t
Here's what we can do together:
sound like something you need?
You've spent so much time and money on your business, but you just haven't seen that ROI.
You're burnt out, lost, and confused with $5K less in your bank account from your last big investment.
You've been listening to all the biz gurus out there, but you're overwhelmed by all the options and underwhelmed by your lack of dreamy clients.
If you're here, I know it can feel isolating.
And you may even feel ready to give up on your business.
Like you're at checkmate with no more moves.
Well, although I'm not quite the chess connoisseur, I do have a proven track record of helping health and fitness entrepreneurs when it comes to create a strong social media strategy that works to attract, nurture and convert.
No more playing games here, only strategy and winning moves from hereon out.
It's not another BS, fluffy course.
It's not another "quantum leaping" coaching container.
You need proven strategies from a seasoned professional that LIVES in your ideal client's world.
This program will have a heavy focus on organic, PROVEN strategies that help you speak directly to your dream clients - so you can stop burning yourself out trying to follow all the tips, tricks and "hacks" that don't actually move the needle.
If you're ready to actually make sales in your sleep with your Instagram profile, this is for you!
How is this different that any other group program?
This 6 week program covers all the essentials that are needed to make an impact and stand out among all the other health and fitness coaches on social media.
I'm sharing the exact strategies to help you expand your reach, create content that lead to conversions, all while authentically connecting with your dream clients.
It's time to pull back the curtains and spill the tea in how I get my clients with less that 600 followers get booked out and cash out at $5k+ months.
Let's level up your Instagram profile and grow your biz like a pro.
sound like a plan?
Make you STAND OUT among alllll the other fitness coaches in the industry and make you the go-to hire.
No longer feel invisible on social media and expand your reach to all your ideal clients.
Magnetically attract your audience with content that speaks directly to them.
Get my exact social media strategy so you can stop wasting time aimlessly, posting just to post.
Learn the my proven formula in how to direct your customer's journey the moment they land on your page.
How do these snazzy results sound?
Stop spending hours writing copy that just falls flat. When it comes to attracting your leads, your messaging is key.
We'll walk through the frameworks of what makes a good caption so you can seamlessly construct a home run caption each and every time.
week Four
Caption equations that aim to convert your readers
No more second guessing to see if your content pillars are right. Around here, we don't create pillars around nutrition, fitness, workouts, motivation, mindset, etc etc etc. That's overwhelming af. It's time to simplify the process and break down exactly what you need as a coaching business when it comes to your social media strategy.
week three
The core pillars you need as a health and fitness coach
They say to not judge a book by it's cover... but not in this case. When it comes to Instagram, being attention grabbing is vital.
With only seven seconds to wow any new leads, we've got to step things up. Make a great first impression, get seen, and become the authority in your space with a clean and professional profile that stands out.
week two
Position yourself as the authority and go-to hire
It all starts here, with the basics. We'll be getting crystal clear on exactly who it is you want to attract, specifically what makes you different, and from there the magic happens. You'll create a strong brand presence with an irresistible marketing message that is going to be the key to attracting your people.
week one
Get clear on exactly who you want to attract
A look at what's included
Figure out exactly how to build connections through authentic conversations, how to build relationships + nurture relationships, and ultimately how to seal the deal in the DMs. I'm breaking down my #1 method in how to get directly in front of dreamy clients AND the exact blueprint in how to get your hottest leads to raise your hand saying they want to work with you.
week six
building your audience of hot and toasty leads
Instagram stories is where the magic happens when it comes to building your like, know, trust factor.. but I get it. It's hard to not know what to talk about, how to share why you're the coach to hire, and how to actually seal the deal. Let's get you crystal clear on the step by step methods of how to attract the four archetypes of a buyer seamlessly through your stories.
week five
Stories that not only establish trust, but lead to a sale
Amy R.
"I just want you to know, my business is BOOMING right now. All of the messaging is on point and I have calls left and right!
You don't HAVE to do #allthethings. Working together will mean you get a money making social media profile that both you and your clients love, without the headache or trying to figure out how best to accomplish it on your own.
I work with health and fitness coaches looking to make an impact in the world.
Growing up, I struggled with compulsive exercising, constant calorie counting, ultimately leading to anorexia which then became bulimia. It wasn't until I found CrossFit that I really learned the truth to fueling my body to perform.
These days, I think it’s really hard for young women to find resources on how to be healthy and how to workout, all without eating under 1200 calories a day and spending hours on the treadmill.
This is why I've made it my mission to make sure I can help amplify the voices of these online health coaches who are looking to change the current trajectory of what a “healthy female” should look like, how they should workout, and what they should eat.
You with me?
I'm Michelle. Social Media Strategist here to help you take things to the next level.
Ready to get started?
Over the next 6 weeks, we'll work through all the modules together through live taught lessons, coworking time to get ish done, and office hours where you can pop in and ask me anything throughout the week!
High support is the name of the game here and I'm making sure you win, every step of the game.
aaaand action!
Once we're closer to the start date, you'll receive an invite into a private channel to everyone in this group! We'll kick things off Sunday afternoon, October 2nd.
get in the community
Pulse check + dream big
Just imagine what life will look like when you can easily create the type of posts that actually move the needle forward in your biz without losing your mind and taking a whole dang hour.
So go ahead, treat yourself, and watch your business amplify tenfold while you're at it.
What are the next steps? Easy peasy.
You just want someone to do the work for you. You literally want someone to just implement (then checkout our done for you services 😉).
You don't have a clear offer and you're still in the beginning stages of being a coach. This is for those that have a coaching business and are very clear on what they offer, they just need help when it comes to selling!
You're not one to ask for help when you need it. The ones who will be successful are the action takers that get messy, implement, and know when to ask for help.
I'm not a mind reader but I'm here to help if you ever do hit a bottleneck!
This is not for you if...
An online fitness or health coach looking to create a unique brand to attract your dream clients.
Ready to skyrocket and grow your business, you're not afraid to get your hands dirty and put in the work.
You've seen some success but you feel like if you don't post a reel a day, you're out.. and you know there's a better way to level up, you just need a clear strategy on how
This is for you if you are...
The call times have not yet been solidified as I know everyone has a very busy schedule! Before we start, we'll be voting on call times so that way, I can make sure we accomodate everyone the best I can! That said, there will be 3 calls per week -- a call for the lesson, a co-working call, and an office hours call!
Nope! This will work for brick-and-mortar businesses, in person trainers, gym owners and coaches! This is specifically created for health and fitness entrepreneurs so if you're a website designer, accountant, dog trainer, or any other industry, I would not recommend this for you🙃
Not to toot my horn, but I'm the sh*t when it comes to disruptive marketing and sales, but everything is a team effort. Nothing is ever guaranteed but I've had multiple clients who have seen massive growth ($) through our program! It all boils down to effort, implementation, and coming to office hours to ask questions!
If you're not sure, no worries, let's hop on a call!
My goal isn't to ever sell you on a call. It's a time for us to get to know each other and so you can learn all the details and gain the clarity you need when it comes to making a big decision! I'm here to give you answers! Just send me a DM on Instagram!
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